Monday, 3 October 2011

Nokia India’s Most Trusted Brand

Nokia started its India operations in 1995, and presently operates out of offices in New Delhi, Mumbai, Kolkata,Jaipur,Lucknow,Chennai, Bangalore, Pune and Ahmedabad. The Indian operations comprise of the handsets business; R&D facilities in Bangalore and Mumbai; a manufacturing plant in Chennai and a Design Studio in Bangalore.
Nokia has established itself as the market and brand leader in the mobile devices market in India. 

Nokia may be struggling to compete against high-end smart phones of Apple and Samsung while also loosing share at the cheaper end of the market, but it is still the most trusted brand in India. Its Connecting People tag line seems to have struck a code with the Indian consumer. For a third year running, the company has topped the Brand Trust Report. In second is Tata’s and third is Sony.

The study by Trust Research Advisory (TRA) throws up other surprises as well. Despite being more aggressive marketers, Korean consumer electronics and appliance makers LG and Samsung – ranked fourth and fifth, respectively-were unable to shake off Sony.

Other big names that made their way into the top ten trusted brands are Reliance (ranked sixth) and Airtel (ranked ninth).
Among mobile handsets, Nokia is followed by Micromax, which ranks second (80th overall), closely followed by Blackberry(84th).

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